Biostadt undergoes a rebranding, adopting the name dojo - a necessary change as stated
In a bid to assert its position as a leading voice and authority in the Indian agrochemicals sector, Biostadt India Limited has partnered with creative and digital marketing agency, dojo. The collaboration, aimed at navigating the evolving agricultural landscape, has resulted in a marketing strategy that focuses on strengthening Biostadt's brand identity through clear articulation of its core philosophy and building product-level credibility.
Dojo, founded in 2018 and named after the Japanese term for 'a place of purpose', has brought years of experience in brand building across various categories to the table. The agency has been instrumental in helping Biostadt communicate its fundamental belief that agriculture is crucial to societal progress, encapsulated in the philosophy: "The future of humanity is rooted in the future of its agriculture."
This corporate brand strengthening involved unifying packaging design across Biostadt’s product portfolio to create a consistent market presence. At the product level, dojo crafted a positioning strategy for Biostadt’s flagship biostimulant, Biozyme, that emphasizes both its essential role in crop growth and respect for the farmer’s spirit and determination. This approach bolsters product credibility and differentiates Biozyme as a necessary solution for farmers aiming for growth.
The concept of Biozyme's positioning is crystalized in 'Badhna Zaroori Hai', an expression manifested through a film and a 360 campaign. Grape farmer Ganesh Patil (name changed) from Nashik experienced a significant increase in yield of export-quality grapes after using Biozyme, which enhanced his income and transformed his family's fortunes.
The intensifying competition and innovation in the Indian agricultural sector due to the assertive entry of global corporations is highlighted by stories like Ganesh's. Biostadt's products are trusted by millions of farmers across crops and regions in India. As a pioneer in the agrochemical and biologicals space, Biostadt India Limited is committed to delivering innovative, sustainable, and farmer-first solutions.
Mr. Huzefa Khorakiwala, CEO & Director of Biostadt India Ltd, posits that collaborating with dojo has been a valuable experience in reshaping Biostadt's marketing and brand positioning. He states that dojo has been instrumental in helping Biostadt craft a marketing-driven perspective.
The Founders of dojo, Amit Sinha & Shapath Parikh, along with the Head of Creative & Films, Joshua Thomas, express gratitude for being brought aboard by Biostadt's leadership. They are proud to champion brand building for a company that shares their commitment to empowering farmers and ensuring a sustainable future for agriculture in India.
[1] This article is based on a press release provided by NewsVoir. (ADVERTORIAL DISCLAIMER)
- The collaboration between Biostadt India Limited and marketing agency dojo, rooted in their shared commitment to empowering farmers, has resulted in a marketing strategy that positions Biostadt as a leading voice in the Indian agrochemicals industry, with a focus on sustainable, farmer-first solutions.
- Dojo, with its experience in brand building across various sectors, has played a crucial role in helping Biostadt articulate its core philosophy and strengthen its brand identity, while building product-level credibility, such as the positioning strategy for their flagship biostimulant, Biozyme.
- The strategic positioning of Biozyme, as a necessary solution for farmers aiming for growth, is encapsulated in the campaign 'Badhna Zaroori Hai', a film and 360-degree campaign that highlights the transformation of grape farmer Ganesh Patil's life and business after using Biozyme.
- As the Indian agricultural sector intensifies competition and innovation, with the assertive entry of global corporations, Biostadt India Limited continues to be a trusted brand, delivering innovative and sustainable solutions, and fostering a culture that values farmers and respects their need for growth.
