BECU Secures Naming Rights Agreement for Seattle Storm's New Performing Center
Alright, let's break it down, shall we? The Seattle Storm and BECU have teamed up to redefine women's sports by building the first independently owned WNBA team's training facility, now named the "BECU Storm Center for Basketball Performance." This state-of-the-art center, worth a whopping $64 million, stands tall at 50,000 square feet, sporting two indoor basketball courts, two outdoor 3x3 courts, a nutrition center, and a host of other top-notch features.
But that's not all! This ain't just a fancy gym, friends. It's a symbol of a historic partnership between two powerhouses rooted in the Pacific Northwest. Seattle Storm President and CEO Alisha Valavanis puts it best, "This partnership is all about the community."
And BECU President and CEO Beverly Anderson echoes the sentiment, "We're all about women's sports, but what really sealed the deal was the Storm's values-driven approach and their incredible impact on the communities."
As part of the deal, BECU steps up as the presenting partner for the Storm's Jr. Storm Community Hoops series - Together We Rise. This programming offers free basketball clinics and financial education resources for local kids, making a real difference in the community. Plus, BECU chips in $25,000 for the Storm's annual Kicks for Equality auction, benefiting charities that align with the Storm's Force4Change mission.
In short, this badass partnership goes far beyond just naming rights. It's about collaborating for the greater good, building a better future, and putting the community first. As Valavanis puts it, "It's about more than a commercial opportunity. It's also about long-term impact for kids and communities in Seattle."
- The partnership between BECU and the Seattle Storm, rooted in women's sports, extends beyond merely naming rights, as they collaborate to make a significant impact in the Seattle community, especially through the Jr. Storm Community Hoops series and the Kicks for Equality auction.
- This union, symbolized by the BECU Storm Center for Basketball Performance, signifies a strategic combination of sports business and finance, with BECU's commitment to women's sports and the Storm's values-driven approach benefiting numerous community initiatives.
- The WNBA's Seattle Storm, in their strive to redefine women's sports, have secured a historic partnership with BECU, resulting in the development of the BECU Storm Center for Basketball Performance - a state-of-the-art training facility worth $64 million that aims to empower young athletes and promote sports biz in the Seattle area.
