Bari Weiss Named CBS News Editor-in-Chief, First Appointee to Role
Paramount has appointed Bari Weiss, co-founder of The Free Press, as the new editor-in-chief of CBS News. This marks the first time CBS News has had an executive with this paramount plus title. Weiss, 41, will lead over 1,000 employees and report to Paramount Chief Executive David Ellison. Tom Cibrowski, the current president of CBS News, will remain in his role and report to George Cheeks, Paramount TV Media President.
The acquisition of The Free Press, a digital news platform, by Paramount for around $150 million in cash and stock has brought significant changes to CBS News. Weiss, known for her conservative views and provocative stances, will bring a fresh perspective to the news chiefs. However, she lacks experience in managing a major television news network, which could pose challenges in leading CBS News' over 1,000 employees.
CBS News, a traditional mass appeal network, has been grappling with audience shifts due to streaming video and social media. Weiss' appointment is part of Paramount's efforts to revitalise the network's programming. Her appointment could potentially reshape CBS News' content and approach, given her background in digital media and her outspoken views.
Bari Weiss' appointment as editor-in-chief of CBS News signals a significant shift in the network's leadership and programming strategy. While her lack of experience in television and managing a large editorial operation may present hurdles, her unique perspective and digital media background could breathe new life into CBS News. Time will tell how this appointment impacts the network's content and audience engagement.
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