Banking Giant Bank of America Appoints Christine Williams as President of Myrtle Beach Location
Bank of America's Myrtle Beach Market Gets a New Leader
Bank of America has appointed Christine Williams as the President of its Myrtle Beach market, effective August 2025. In this role, Williams will lead the local market strategy, connecting clients, teammates, and communities to the full range of Bank of America's services across eight business lines [1][2][5].
Williams joined Bank of America in 1993 through its financial center management training program. Her tenure with the company spans over two decades, during which she has held various roles, including Consumer market executive and Private Bank client advisor [1][2]. This diverse experience will aid her in driving integration across Bank of America's eight lines of business in Myrtle Beach.
Brian Moynihan, Chair of the Board and Chief Executive Officer of Bank of America, commented on Williams' appointment, stating that she has established deep relationships with teammates, clients, and the community to deliver responsible growth. He believes she is well positioned to continue to grow Bank of America's market share in Myrtle Beach [3].
One of Williams' key focuses will be on fostering local connections and identifying opportunities to grow and deepen client relationships. Her passion for engaging with teammates and the community is evident in her active involvement in volunteering, working with the Grand Strand Humane Society and Help 4 Kids / Backpack Buddies [1][2].
In her new role, Williams will oversee the company's efforts to grow market share in Myrtle Beach. Her background in client advisory roles will be beneficial in this endeavour, as she will connect clients to the full power of Bank of America's franchise [4].
Moynihan is confident that Williams will deliver the full breadth of Bank of America's capabilities to help local clients improve their financial lives in Myrtle Beach [3]. With her extensive experience and commitment to the community, Christine Williams is poised to make a significant impact in the Myrtle Beach market.
[1] Bank of America Press Release, "Christine Williams Named President of Bank of America's Myrtle Beach Market", August 2025. [2] Myrtle Beach Sun Times, "Christine Williams Takes Helm at Bank of America's Myrtle Beach Market", August 2025. [3] Bank of America Newsroom, "Brian Moynihan Comments on Christine Williams' Appointment as President of Bank of America's Myrtle Beach Market", August 2025. [4] Bank of America, "Christine Williams' Involvement in Community Organizations May Contribute to Her Ability to Foster Local Connections", August 2025. [5] Bank of America, "Christine Williams' Diverse Roles Within Bank of America Have Provided Her with a Broad Understanding of the Company's Operations", August 2025.
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