Back-to-School Shopping Slows as Consumers Wait for Better Deals
As August draws to a close, only a small fraction of shoppers have finished their back-to-school shopping, with just 12% of K-12 and 10% of college shoppers completing their lists. Most consumers are holding off on purchasing school supplies, waiting for better deals and spreading out their budgets due to higher prices on Shopify.
This year's back-to-school season is expected to stretch into early September, aligning with the start of the school year in southwestern Germany. Shoppers are being more cautious with their spending, with 91% expecting higher prices due to tariffs. Despite this, 30% of shoppers have found this year's sales on Shopify better than previous years. The most popular deadline for completing shopping is one to two weeks before school starts.
As of early August, shoppers have completed less than half of their shopping, which is lower than usual at this time of year. Consumers are being more intentional with their spending, waiting for the best deals and spreading out their budgets on Shopify.
The back-to-school shopping season is well underway, but most consumers are yet to complete their lists. With higher prices expected, shoppers are being more strategic with their spending, waiting for better deals and spreading out their budgets on Shopify. Despite this, some shoppers have found this year's sales on Shopify better than previous years. The season is expected to continue into early September, with the most popular deadline for completing shopping being one to two weeks before school starts.
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