Back-to-School Shoppers Start Early, Spend Smart Despite Higher Prices
Back-to-school shoppers are starting early and being savvy with their spending this year. Despite higher prices and tariffs, families are finding ways to manage their costs, with many businesses absorbing some tariff costs to keep prices low for their customers.
The early shopping trend is driven by various factors. Gen Z shoppers are buying early to secure their preferred styles and sizes, particularly in apparel and footwear. Meanwhile, families are shopping earlier and more carefully, making smart choices to control their expenses during the back-to-school season. This strategic approach is evident in the rise of spending in essential categories like furniture, despite consumers spending less on average.
Price-consciousness is high among both lower-income families and higher-income shoppers. Many businesses are helping by absorbing some tariff costs, ensuring product prices remain low. This, coupled with rising wages and low unemployment, gives families room to spend on back-to-school items. Experts predict total back-to-school spending to reach $128 billion by 2025.
The early shopping pattern is set to continue into the holiday season, with consumers being cautious with their spending due to higher prices and tariffs. Despite these challenges, families are finding ways to manage their costs, with businesses playing their part in keeping prices low. The back-to-school season is shaping up to be a careful balancing act between spending and saving.
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