"Avito" discusses the increasing popularity of shoe-making as a career in Russia
Spring of 2025: A Resurgence in Demand for Shoemakers and Homegrown Brands in Russia's Light Industry Sector
Buckle up, folks, 'cause there's a toe-tapping trend in Russia's economic landscape!
In a spin, shoemakers found themselves the hottest tickets in the light industry sector this Spring. RIA Novosti reported this outrageous surge, as Avito's press service stated a jaw-dropping 67% increase in shoemaker vacancies post-winter! The average salary? A snappy 81,009 rubles!
Those noteworthy with a sewing machine didn't fare too shabby either, with tailor jobs jumping 30% compared to Spring '24, boasting an average salary of 140,668 rubles. But you know what they say, it's a stitch in time that saves nine, as these sewing whizzes often preferred the solitude of bespoke clothing production—with offers for custom garb production soaring by 28%!
In the grand tapestry of the light industry sector, the demand for employees by firms ballooned to an eye-popping 129% in 2024.
Now, let's take a gander at the trends that have the Russian society sweeping up their shopping baskets with domestic brands.
Amidst the surge in vacancies, Russians showed their love for homegrown brands, Avito noted. The top 5 brands on the sales bandwagon? Lime (+44%), Zarina (+25%), Gloria Jeans (+32%), Befree (+20%), and O'stin (+16%).
The clover-crested Moscow brand Planta Rosa saw sales quadruple (+321%) since Spring '24, and slow fashion brand Unique Fabric in St. Petersburg spiked by 63%. But what's this chic trend about? Slow fashion, my dear, focuses on quality, sustainability, natural materials, eco-friendliness, and minimalism.
The antithesis, fast fashion, stresses mass production of cheap clothes. So, it seems the pendulum is swinging towards the former.
Several Russian brands are having their moment in the sun too, with Gate31 (+26%), Brusnika (+21%), and Charuel (+8%) cashing in. In the menswear department, Kanzler (+22%) and Henderson (+15%) have been lapping up shoppers' cash.
So, is the Russian light industry sector on its last legs, as rumored by the RBC Group experts?
Hold up, partner—let's take a look at the big picture.
While economic growth in Russia has slowed to a mere 1.4% in Q1 '25, targeting local products could fuel industry support. Witnessing a 4.7% growth in manufacturing, the increase in domestic production could include footwear and garments.
Facing problems importing goods, Russians might be choosing homegrown alternatives, contributing to the demand. Furthermore, the Russian government's initiatives for technological sovereignty and strategic planning could revitalize sectors like manufacturing and light industries.
To accurately pinpoint a specific resurgence in demand for shoemakers and brands, we'd need granular sector-specific data. However, these overarching economic and strategic trends could provide a propulsive push for domestic products. So, keep those factory floors humming, folks! Fashion is becoming a force to be reckoned with in Russia! 👠👔🩱🔥🌱👗🤑💼✨🛍️💥📈💰🚀💥
In the realm of Russian business, the demand for homegrown fashion-and-beauty brands has skyrocketed.
Due to the staggering increase in shoemaker vacancies, Avito has reported a significant growth in the popularity of domestic brands, with names like Lime, Zarina, and Planta Rosa leading the charge.
As the future unfolds, the rise of slow fashion, emphasizing quality, sustainability, and minimalism, may prove influential in reshaping the financial landscape of the light industry sector in Russia.
