Automotive extravaganza to feature over 50 participating brands, with 17 of those hailing from China.
The city of Turin, Italy, is set to host a grand automotive event this September, as the Turin Auto Show 2026 prepares to showcase a diverse range of vehicles and brands.
The event, presided over by Andrea Levy, will take place in the heart of the city, between Piazza Castello and the Royal Gardens, from the 26th to the 28th of September. Over half a million visitors are expected to attend, with over half a million reasons to be excited.
One of the most anticipated debuts is the presentation of the Fiat 500 Hybrid Torino. This special edition, produced at the Mirafiori plant, marks an important step in the revitalization of the plant and a new chapter in Fiat's history. The 500 Hybrid Torino will feature seats with the "Fabbrica Italiana Automobili Torino" logo and a dashboard matching the body color. Under the hood, the heart of the 500 Hybrid Torino is a 1.0-liter, three-cylinder FireFly engine with 65 CV (E6bis compliant), paired with a six-speed manual transmission and a 12V mild-hybrid system. Deliveries are scheduled for February 2026.
Hyundai will also make its mark at the show, presenting the Ioniq 9 and a concept car inspired by the world of video games for the first time in Italy. The Auto Show in Turin will also feature stands from all major brands, including Stellantis, BMW, Dallara, Ferrari, Italdesign, Kia, Lamborghini, Mercedes-Benz, Pininfarina, and Tesla.
For those with a penchant for nostalgia, the Festival Car in Revigliasco offers a glimpse into the past. Over 80 historic vehicles will be on display, including rare models, vintage cars, and youngtimers. Meanwhile, the Supercar Meeting at La Venaria Reale will showcase 100 crews from all over Italy in a multi-brand event.
The Auto Show in Turin will also host the "Piemonte meets China - Turin Automotive Design Award" (Tada), the first European award dedicated to Chinese automotive design in Europe. Chinese constructors will dominate the show, with 17 brands present.
To enhance the visitor experience, the show will have a smaller exhibition area for easier exploration. Additionally, a dedicated test drive area will be available for all three days of the Auto Show.
With over fifty brands participating and a wide variety of vehicles on display, the Turin Auto Show 2026 promises to be an unmissable event for automotive enthusiasts. So, mark your calendars and get ready for a thrilling automotive adventure in the beautiful city of Turin.
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