Automobile company Maruti Suzuki surpassed the benchmark of 5,500 sales outlets and serviced a colossal 27 million vehicles during the fiscal year 2024-25.
Maruti Suzuki, India's leading carmaker, is expanding its service network to cater to the growing demand for maintenance and after-sales services in the expanding passenger vehicle sector. The company's strategic focus is on deepening penetration in non-metro markets to improve brand retention and boost customer satisfaction.
In the ongoing financial year 2024-25, Maruti Suzuki established 91 new service shops, bringing the total number of service touchpoints to 5,500 across 2,764 cities, including Tier 2 and Tier 3 urban centers. This expansion has resulted in about 40,000 service bays, capable of handling up to 30 million vehicles annually.
The company aims to add approximately 500 new service centers by the end of FY 2025-26, with 91 already established early in the financial year. This aggressive expansion is aimed at closing service gaps in vast non-metro markets where historically access to after-sales service was limited.
Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India, stated that easy and reliable service is a major consideration for Indian car buyers. He believes that the proximity and reliability of after-sales service can influence a customer's decision to purchase a vehicle.
The expansion of Maruti Suzuki's service network is made possible through dealer partnerships. The company's growing service footprint is one of the most extensive in the Indian automotive sector.
The company serviced over 27 million vehicles in FY 2024-25, a record for the company. Maruti Suzuki aims to ensure that vehicle owners across India receive consistent service quality at a reasonable cost.
As India's car sales continue to increase, especially in Tier 2 and Tier 3 cities, the carmaker believes that service network growth will play an increasingly critical role in brand retention and customer satisfaction. The strategic focus on non-metro markets through rapid expansion of after-sales touchpoints helps Maruti Suzuki secure customer trust and retention by ensuring easy accessibility to genuine service. It also meets rising vehicle maintenance demand and maintains a competitive edge by offering wider and deeper service coverage, thereby improving the ownership experience in geographically diverse and growing non-metro areas.
This service network growth directly impacts brand equity positively by aligning with customer expectations of convenience and reliability, crucial for long-term loyalty in India’s highly competitive automotive market.
The strategic expansion of Maruti Suzuki's service network, reaching 5,500 service touchpoints across the nation, includes Tier 2 and Tier 3 urban centers, signs an aggressive move into the manufacturing industry. This growth aims to cater to the growing transportation needs and vehicle maintenance demand in India's non-metro markets, bolstering the company's competitive edge in the automotive sector.
Maruti Suzuki's goal to add approximately 500 new service centers, with 91 already established, reveals a significant focus on finance, as the company invests in securing customer trust and retention by ensuring easy accessibility to genuine service, a critical factor in India's highly competitive automotive industry.
