AssetMark Follows Suit, Steps into Private Investment Realms
AssetMark Expands into Private Markets
AssetMark, a leading provider of comprehensive investment and technology solutions, has announced its strategic expansion into private markets. This move, set to commence in Q4 2025, aims to make alternative investments more accessible, actionable, and integrated within advisor-led portfolios [1][2][3].
Lou Maiuri, AssetMark's CEO and chairman, emphasized the importance of private markets in building modern, diversified portfolios. The expansion will incorporate alternative asset classes such as private credit, private real estate, and private equity into the company's managed solutions and discretionary programs [1].
This initiative will leverage AssetMark's rigorous due diligence, thoughtful asset allocation, and a digitally enabled platform to help advisors build more resilient and personalized portfolios that include semi-liquid private funds alongside traditional public securities within a single custody account [1][2][3].
For advisors, this expansion offers intuitive, scalable access to alternative asset classes, enabling them to deliver outcomes-oriented solutions aligned with clients’ evolving needs. Advisors can efficiently manage portfolios with integrated models that dynamically rebalance exposure between private and public markets, supported by digital tools and educational resources to streamline workflow and client communications [1][2].
For investors, incorporating private markets provides diversified return streams that are less correlated with public markets, potentially enhancing long-term risk-adjusted returns. Access to semi-liquid private funds through single custody accounts simplifies investing in these traditionally less accessible asset classes, which were often limited to ultra-wealthy or institutional investors [1][3].
AssetMark serves more than 10,700 financial advisors and 317,000 investor households. Established in 1996, the firm employs over 1,000 staff. As of 31 December 2024, the firm reported over $139bn in platform assets [3].
In addition to this expansion, AssetMark is planning to expand its offerings into private markets. The private markets programme will offer advisors professionally managed, diversified portfolios that balance investments across public and private markets in partnership with leading asset managers [3].
AssetMark will also provide educational resources and tools to help advisors understand the role of private markets in client portfolios and effectively communicate their advantages [3]. This move will allow advisors to gain access to professionally managed investments in these asset classes through integrated models [3].
With this strategic expansion, AssetMark is committed to helping advisors access private markets in an intuitive and scalable way that aligns with their client service methods, enhancing diversification, resiliency, and personalization while simplifying operational complexity [1][2][3].
[1] AssetMark Press Release, AssetMark Announces Strategic Expansion into Private Markets, https://www.assetmark.com/news/press-releases/assetmark-announces-strategic-expansion-into-private-markets
[2] Financial Advisor IQ, AssetMark to Expand into Private Markets, https://www.fa-mag.com/news/assetmark-to-expand-into-private-markets-10309.html
[3] WealthManagement.com, AssetMark to Launch Private Markets Program, https://www.wealthmanagement.com/product/assetmark-launch-private-markets-program
- AssetMark's strategic expansion in Q4 2025 includes venturing into private markets, aiming to integrate private equity, private credit, private real estate, and other private assets into their managed solutions.
- With the upcoming private markets program, AssetMark will offer AI-driven, diversified portfolios that combine public and private market investments, thereby providing advisors with an efficient way to invest in AI-managed, semi-liquid private funds.
- The wealth management services provided by AssetMark will increasingly focus on artificial intelligence and finance, as they intend to leverage AI in managing wealth and investing in private markets.
