ArtisanalIndian craftsmanship unified under the roof by Poonam Soni, under the title "India's Treasures"
In a grand celebration of India's rich artisan legacy, renowned jewelry designer Poonam Soni has unveiled her latest collection, "The Treasures of India". This exquisite collection, launched in collaboration with her daughter Kriti, is a testament to the diverse jewelry making traditions and craftsmanship from eight different Indian cities.
The collection is a stunning fusion of traditional styles such as tribal gold, uniquely cut diamonds, and emeralds set with intricate nakshi work and enameling. Each piece in the collection showcases a broad spectrum of Indian jewelry traditions, drawing directly from local artisans across the country. The result is a collection that not only showcases varied regional aesthetics but also revives heritage craftsmanship in a contemporary luxury jewelry format.
The styles in the collection reflect a harmonious blend of India's jewelry heritage, with gold in its tribal glory, diamonds in various cuts, and large carved emeralds, among other designs. The focus of "The Treasures of India" is on India's rich legacy of artisanship, bringing together the artistry of Indian states under one roof to emphasise bespoke craftsmanship and heritage techniques.
Poonam Soni, a pioneer in the field of jewelry, started the concept of bespoke jewels in 1989. With "The Treasures of India", she continues to push the boundaries of traditional jewelry making, combining centuries-old techniques with modern design sensibilities.
The collection was produced in eight different cities across India, although the specific cities were not mentioned in the press release. The press release does not provide any new information about Poonam Soni's new venture, Jewels Eleven, or the designs and materials used in the jewelry collection for "The Treasures of India".
Poonam Soni and Kriti are set to launch "The Treasures of India" on the 13th and 14th of August. In a strategic move, Poonam Soni plans to take the collection to New York in 2026 under the Jewels Eleven initiative to promote Indian craftsmanship internationally. This move signals a significant step in elevating Indian artisanal jewelry on the global stage.
You can follow Poonam Soni on Instagram at @poonamsoni.jewels for updates on "The Treasures of India" and other exciting jewelry collections.
- The new collection, "The Treasures of India" by Poonam Soni and her daughter Kriti, blends traditional jewelry styles with modern design sensibilities.
- This collaboration between Poonam Soni and Kriti highlights diverse jewelry making traditions from eight different Indian cities.
- The focus of "The Treasures of India" is on reviving heritage craftsmanship and showcasing varied regional aesthetics in a contemporary luxury jewelry format.
- Poonam Soni, an entrepreneur in the field of jewelry, aims to elevate Indian artisanal jewelry on the global stage with her forthcoming initiatives, such as Jewels Eleven.
