Approximately Half of Generation Z and Millennials Have Purchased Digital Currencies, Reveals Recent Gemini Study
In a report published by crypto exchange Gemini, it was revealed that the ownership of digital assets predominantly influences younger demographics. According to the Gemini 2025 Global State of Crypto report, around half of the adults surveyed born between 1981 and 2012 were either currently or previously invested in cryptocurrency, a rate significantly higher than the general global population.
The millennial and Generation Z cohorts showed an impressive 52% and 48% crypto ownership rate respectively, with the US finding that 31% of investors who own memecoins and traditional cryptocurrencies placed their first investment in memecoins. This suggested that memecoins might be serving as an entry point or gateway to broader crypto investments.
Gemini also stated that memecoins garnered broader attention due to their correlation with increased crypto adoption, particularly among younger generations. Significantly, it was found that 94% of memecoin owners also held other types of cryptocurrency, establishing memecoins as a primary catalyst for attracting new crypto investors. France led in memecoin adoption with 67% of its crypto investors owning memecoins.
On a global scale, the report reflected a continued growth in crypto adoption, with Singapore leading the surveyed countries in crypto ownership at 28%. The UK experienced the most substantial increase in crypto ownership year-over-year, rising from 18% in 2024 to 24% in 2025. Singapore also showed a low selling rate, indicating that the majority of investors view crypto as a store of value.
According to the Gemini report, the crypto market has experienced a surge this year due to the current administration's positive stance on the industry.
Daily Hodl Staff, reporting for May 27, 2025.
- The Gemini 2025 Global State of Crypto report reveals that a significant number of millennials and Generation Z individuals have invested in cryptocurrency, with memecoins acting as a potential gateway to broader crypto investments.
- The report indicates that memecoins have drawn wider attention due to their correlation with increased crypto adoption, particularly among younger generations, and that 94% of memecoin owners also hold other types of cryptocurrency.
- The Gemini report suggests that the crypto market has experienced a surge this year, in part due to the current administration's positive stance on the industry.
