American Express Middle East names Graziela Martins as the new UAE country head.
American Express Middle East Names Graziela Martins as UAE Country Head
On May 12, 2025, American Express Middle East (AEME) welcomed a new addition to their team: Graziela Martins, who now serves as the Country Head for the UAE, while continuing her role as Vice President of Merchant Business. Let's dive into the details of this significant move.
With this appointment, Graziela will spearhead the emirates leadership team of AEME, forcing them to toe the line and execute the company's ambitious growth strategy. Her mandate includes driving operational excellence across the board, encompassing expansion in all business lines, including the Consumer, Corporate, and Merchant Services. Simultaneously, she'll work on nurturing strategic partnerships within the UAE.
The replacement of the outgoing country head comes as American Express Middle East prepares its assault to stake a claim in the lucrative UAE market. Graziela, with her extensive experience, deep understanding of the region, and a proven record, is set to lead this charge.
While American Express isn't spilling the beans on the details of their growth strategy for the UAE, it's clear that they are intent on seizing every opportunity to expand market share and attract new customers.
The company's focus on premium services and card products, a global trend at American Express, is likely to feature prominently in the UAE market as well. Expect an array of high-end products designed to cater to the specific demands of the UAE market.
As part of her role, Graziela will also be tasked with delivering customer service excellence, a hallmark of the American Express brand. Maintaining customer satisfaction, fostering brand loyalty, and ensuring high-quality service across all touchpoints will be key priorities for her.
Explicitly stated by AEME CEO Mazin Khoury, their excitement about Graziela's new role is palpable. Khoury points out that under Graziela's leadership, American Express will not only continue its growth trajectory but also strengthen its presence in the UAE.
In summary, the appointment of Graziela Martins as country head for the UAE marks a significant milestone in the journey of American Express Middle East. With her extensive knowledge of the region, Graziela is poised to drive operational excellence and spearhead the growth strategy for AEME, fueling the company's ambition to conquer the UAE market.
- The news about Graziela Martins' appointment as Country Head for UAE by American Express Middle East (AEME) is a significant move in the company's lifestyle and leadership sectors.
- Graziela's role will involve driving operational excellence and expansion in business lines like Consumer, Corporate, and Merchant Services, which fall under the finance and business categories.
- American Express Middle East is planning to stake a claim in the lucrative UAE market, focusing on seizing opportunities to expand market share and attract new customers, particularly in the finance and business sectors.
- Graziela will also be responsible for ensuring customer service excellence, maintaining customer satisfaction, fostering brand loyalty, and providing high-quality service, all aspects that are crucial in the news and lifestyle sectors.
