Amazon's Prime Video Advertising Revenue Projected to Reach $806 Million by 2025
Amazon's ad streaming revenue is on an upward trajectory, with a projected growth of up to $100 billion by the end of 2025 or early 2026. This surge in revenue is driven by the success of the ad-supported version of Prime Video, which is expected to reach over 130 million US consumers monthly.
In Q2 2025, Amazon's ad revenue was $15.69 billion, marking a 23% year-over-year increase. Streaming ads have emerged as a key driver of this growth, with Prime Video ad revenues projected to reach between $3.5 billion and $5 billion in 2025.
This growth is not limited to Prime Video alone. Amazon is poised to become the largest CTV advertising platform by 2027, overtaking YouTube. The surge is fueled by Amazon’s proprietary shopping data, partnerships such as with Roku, and expansion of ad technology services beyond its own platforms.
Industry forecasts and analyst projections highlight that sustained momentum in Amazon's retail media combined with streaming ads could propel total ad revenues beyond $79 billion by 2026 and close to $100 billion by the end of 2025.
The growth in Amazon's ad streaming revenue can be attributed to the introduction of ads on Prime Video in January 2024. This move has led to an increase in Prime Video users, with the study estimating that there are currently over 90 million Prime Video users worldwide. Out of these, only 5.48 million are on the ad-free tier.
The demographic trend of Prime Video viewers is consistent with broader Amazon shopper profiles, where Prime subscribers are slightly younger and more likely to have children. Prime Video viewing accounts are expected to reach over 90 million by 2025, with a significant portion viewing content with ads.
Other popular features among Prime subscribers include Amazon Music, Prime Reading, and Prime Gaming. Free shipping and Prime Video access are top perks for Prime subscribers, used by over 70% of respondents.
By the end of 2025, Amazon is projected to have 128 million Prime subscribers. Nearly 75% of these subscribers are expected to access Prime Video content. Global programming costs for Prime Video are projected to rise to $10.56 billion in 2025, reflecting Amazon's investment in expanding live sports programming.
The research for this forecast was conducted for the period ending in 2025 by S&P Global Market Intelligence Kagan. This positions streaming revenue as a critical growth area within Amazon's overall advertising business leading into and beyond 2025.
- Amazon's ad streaming revenue is projected to reach between $3.5 billion and $5 billion in 2025, a significant contribution to the industry's overall ad revenue.
- With the success of the ad-supported version of Prime Video, which is expected to reach over 130 million US consumers monthly, Amazon is poised to become the largest CTV advertising platform by 2027, exceeding YouTube.
- In Q2 2025, Amazon's ad revenue was $15.69 billion, marking a 23% year-over-year increase, driven in part by the growth of streaming ads such as those on Prime Video.
- By the end of 2025, it is projected that Amazon will have 128 million Prime subscribers, with nearly 75% of these subscribers expected to access Prime Video content, demonstrating the widespread appeal of video streaming on the platform.
- The research conducted by S&P Global Market Intelligence Kagan positions streaming revenue as a critical growth area within Amazon's overall advertising business, with the industry forecasting that sustained momentum in Amazon's retail media combined with streaming ads could propel total ad revenues beyond $79 billion by 2026 and close to $100 billion by the end of 2025.
