AIDA Cruises transfers communication duties to Lüth
Jana Lueth, a seasoned professional with a strong background in communications and public relations, has taken on a new challenge as the Head of Press and Communications Director at AIDA Cruises. This role, a newly created one, marks a significant step in Lueth's career, which has been shaped by her extensive experience in the travel and tourism industry.
Lueth's journey in the industry began in 2013 when she joined Color Line, a well-known name in the cruise sector. During her tenure there, she held various positions, including Press Spokesperson and Operations Director, until her departure in 2015.
Following her time at Color Line, Lueth's career took a turn towards renewable energy. She served as Press Spokesperson and Office Manager at the Renewable Energy Association of Schleswig-Holstein from 2023 to 2025. Before that, she held a similar position at the BWE, Schleswig-Holstein branch, from 2017 to 2022.
Lueth's diverse experience in press management and strategic communication has prepared her well for her new role at AIDA Cruises. She will be responsible for managing the company's external and internal communications, a role that requires a deep understanding of brand positioning and media relations.
While specific details about her early career and exact previous positions are not widely published, it is known that Lueth has worked in communications roles focused on the cruise and travel sector, allowing her to develop strong skills relevant to AIDA Cruises’ brand and audience.
Lueth's appointment comes at an exciting time for AIDA Cruises, as the company continues to grow and evolve in the competitive cruise industry. With Lueth at the helm of communications, AIDA Cruises is poised to maintain and strengthen its relationships with the media, stakeholders, and the public.
In conclusion, Jana Lueth's career progression, marked by roles in press, spokesperson, and management positions, has culminated in her new role at AIDA Cruises. Her extensive experience and expertise make her an excellent fit for the position, and she is eager to contribute to the continued success of AIDA Cruises.
In her new position at AIDA Cruises, Jana Lueth will manage the company's communications, applying her extensive experience not only in the travel and tourism industry but also in the renewable energy sector. Her financial acumen and strategic insights from the energy industry could significantly aid AIDA Cruises in navigating the complexities of the competitive cruise industry, a sector increasingly recognizing the importance of sustainable practices.
