Agency The Shipyard Takes Over Mering in an Independent Deal
The Shipyard, a small agency based in Columbus, Ohio, has expanded its horizons with the acquisition of Mering, an independent shop originally founded in Sacramento, California. This move has resulted in a combined workforce of 120 employees across four offices.
Mering, which was previously known as MeringCarson, was founded 35 years ago by Dave Mering. The shop had an additional office in San Diego, making it a two-location independent agency.
The acquisition marks a significant milestone for The Shipyard, which was established nearly 10 years ago by Rick Milenthal after his former shop, Engauge, was acquired by Publicis Groupe. The Shipyard's original shop was also acquired by Publicis Groupe, leading to the establishment of The Shipyard.
The exact date of The Shipyard's acquisition of Mering is not provided, but the move has undoubtedly expanded The Shipyard's presence on the West Coast. The Shipyard already had a second location in Newport Beach, California, making this acquisition a strategic move to strengthen its West Coast presence.
With the acquisition, Mering has undergone a name change, but the new name is not specified in the given information. Greg Carson, the longtime partner and chief creative officer of Mering, left the agency last year. The search results do not provide information about the new Chief Creative Officer of the merged agency The Shipyard and Mering.
The Shipyard's acquisition of Mering has resulted in four offices across their combined locations. The location of The Shipyard remains Columbus, Ohio, while Mering's original location in Sacramento, California, and its additional office in San Diego, California, are now part of The Shipyard's network. The Shipyard also has a second location in Newport Beach, California.
The acquisition of Mering by The Shipyard marks a new chapter for both agencies, combining their talents and resources to create a stronger, more diverse agency. As they move forward, they are poised to make a significant impact in the advertising industry.
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