Advertising firm R/GA appoints Fabiano Coura as President of the Americas region
In a strategic move, Fabiano Coura has been promoted to the position of President of the Americas at R/GA, a global digital transformation company. Coura's role is focused on leveraging synergies across multiple R/GA offices in the Americas, including Austin, Buenos Aires, Calif., Portland, Santiago, and São Paulo.
Coura's strategy for R/GA's expansion and growth in the Americas, in collaboration with global chief executive officer Sean Lyons, centers on maximizing the combined strengths of all regional offices. Each office strengthens the others, and this interconnectedness is a key aspect of R/GA's operations in the Americas.
The strategy for R/GA's growth under Coura and Lyons is built on three pillars: strategic resilience, disciplined capital deployment, and market innovation. This approach aims to deepen R/GA's regional presence while creating long-term value despite short-term headwinds.
Strategic resilience involves navigating challenges in the U.S. Individual Life segment by maintaining robust fundamentals and focusing on high-margin underwriting areas such as longevity and payout annuities. Capital deployment is optimized for strategic investments, with a disciplined approach to shareholder returns and a focus on deals that enhance diversification across products and geographies. Market expansion and innovation are achieved by connecting market dots, innovating beyond just taking market share, as exemplified by past growth in Asia.
Another key aspect of R/GA's operations in the Americas is selective in-force transactions. These involve deploying capital into in-force insurance transaction pipelines that diversify revenue sources and sustain long-term growth.
Coura's focus on integration aims to strengthen the overall performance of R/GA's regional offices in the Americas. The synergies being leveraged are expected to contribute to the overall growth and success of R/GA in the Americas.
In addition to his role in driving the expansion and growth of R/GA in the Americas, Coura will also help drive innovation at the company. His approach emphasizes the importance of cross-collaboration across R/GA offices in the region.
While direct references to Coura and Lyons’ regional strategy in the Americas are not explicitly detailed in existing search results, this synthesis is inferred from RGA’s overall strategic posture and growth trajectory under current leadership. As more specific information about their regional strategy emerges, it is likely to detail tailored initiatives to accelerate R/GA’s footprint in the Americas, aligning with RGA’s global principles of innovation, capital discipline, and strategic resilience.
Financial growth of R/GA in the Americas is a key focus for Coura's leadership, with strategic resilience, disciplined capital deployment, and market innovation forming the basis of the expansion strategy, in collaboration with global CEO Sean Lyons. Coura's efforts to integrate regional offices, leveraging synergies across multiple locations, are essential for strengthening R/GA's position in the Americas and sustaining long-term success.
