Advertising firm Midiarack aims to streamline the media buying process across Africa
Midiarack: Simplifying Media Buying Across Africa
Midiarack, a new digital marketplace, is set to revolutionise media buying in Africa. Launching in Ghana in June, this platform aims to be the largest unified marketplace for media buying, specifically catering to small businesses and decentralized marketing teams.
Founded by Kwabena Sarpong, Midiarack offers a streamlined dashboard for media buying, making it easier than ever to explore, compare, and book a variety of advertising spaces. From billboards and digital billboards to print, influencer, radio/podcast, and online media placements, businesses can find all their advertising needs in one place.
The traditional process of media buying can be tedious, with dealing with multiple media owners and the difficulty of knowing which media boards are available. Midiarack addresses these issues by bringing transparency to the industry and making the process as seamless as ordering groceries online.
Midiarack is currently building a waitlist of advertisers and onboarding media owners ahead of its launch. With plans to expand to other African markets within the next 18 months, this digital marketplace is set to make a significant impact on the continent's media buying landscape.
By simplifying media buying, Midiarack aims to empower small businesses and decentralized marketing teams, helping them to reach their target audiences more effectively and efficiently. With its user-friendly interface and wide range of advertising options, Midiarck is set to become the go-to platform for media buying in Africa.
Finance: With its user-friendly interface and wide range of advertising options, Midiarack is set to revolutionize media buying across Africa, potentially leading to increased investment in advertising by small businesses and decentralized marketing teams.
General-News/Lifestyle/Business/Technology: As Midiarack expands across Africa over the next 18 months, the integration of technology into the traditional media buying process could offer significant changes and advancements in the way businesses approach advertising, potentially shaping the future of Africa's general news, lifestyle, business, and technology sectors.
