Advertising executive Scott Bell, who had been with Droga5 for 17 years, has departed and joined BBDO.
Fresh Take:
Advertising legend Scott Bell jumps ship from Droga5 to join BBDO New York as their new Chief Creative Officer. After a 17-year stint at Droga5, Scott's rise from a copywriter to CCO saw him overseeing award-winning work for brands like Newcastle Brown Ale, Johnsonville, and IHOP.
In BBDO, Bell will join Jiah Choi, CEO, and Emily Portnoy, CSO, bolstering the New York leadership team. BBDO's worldwide CCO, Chris Beresford-Hill, lauded Bell's appointment, calling him "a great person" and "one of those rare creative leaders" with a unique way of viewing the world.
Bell's arrival coincides with BBDO's official change of mission to be "unapologetically big," distancing itself from its previous tagline, "the work, the work the work." In a statement, Bell expressed enthusiasm about joining BBDO NY, stating that he aims to help the team create the biggest and most exciting work of their careers.
Following Bell's departure, Droga5 finds itself at a crossroads. With the agency undergoing leadership changes and refocusing its creative direction, Bell was one of the last remaining veterans from its early days. Pelle Sjoenell, Droga5's worldwide CCO, will step in as interim CCO during the search for Bell's permanent replacement.
As for BBDO, it seems they've found the right man for the job. With Bell's arrival, they hope to create work that not only makes an impact but becomes a underscore of the cultural zeitgeist.
Digging Deeper:
Droga5 seems to be undergoing a creative evolution, with changes in leadership and refocusing its direction. This evolution includes collaborations with brands like Optus in Australia, creative awards for their HP "TAP" work, and a new visual identity for the Creative Circle's 80th anniversary. With Scott Bell's departure, however, it remains to be seen how this transformation will continue. Bullseye Agency, baby! Let's do this!
Scott Bell's departure from Droga5 presents an opportunity for the agency to explore new creative directions, but it remains uncertain how this transformation will unfold without him. Bell's arrival at BBDO New York, on the other hand, marks a significant step towards creating impactful and culturally relevant work in the field of finance, leadership, and business.
