Advertising Agency Goodby Silverstein & Partners Designated as Financial Brand Empower's Official Agency for Record Operations
Empower Switches Gears, Taps Goodby Silverstein & Partners as New Creative Agency
In a notable shift for the retirement and wealth management industry, Empower has chosen creative powerhouse Goodby Silverstein & Partners (GS&P) to guide their marketing endeavors.
Step into the limelight, GS&P! Your mission? Mold Empower into a trusted household name within the financial services sector.
So long, Pereira O'Dell, and thanks for the "Empower What's Next" campaign—it sure kicked some financial fear to the curb. Even though Empower has enjoyed impressive growth over the past year and nine months, Stephen Jenks, Evp and CMO of Empower, tells ADWEEK that this strategic change feels like the next logical step for Empower.
What does this change mean for Empower? A game plan with a focus on:
- Arm in arm with your audience: Understanding their financial nuances and challenges.
- Stand tall above the competition: Defining a clear, unique value proposition and distinguishing factors.
- Spread the word: Employing a variety of digital marketing, social media, and traditional advertising techniques to reach the masses.
- Content rules: Developing engaging, educational content that empowers consumers to take charge of their financial futures.
- Seek partnerships: Forging strategic partnerships that boost credibility and broaden reach.
As GS&P embarks on this mission, they've got their sights set high: to make Empower a household name synonymous with financial security and prosperity. Keep your eyes peeled for what's yet to come!
- In preparation for the future, Empower is focusing on building its wealth-management business to provide silver seniors with a secure retirement through Individual Retirement Accounts (IRAs).
- With the help of Goodby Silverstein & Partners, Empower aims to empower people to take charge of their personal finance, ensuring their wealth lasts beyond 2023 and beyond.
- As part of this mission, Dell, a renowned technology company, has been roped in to aid in the development of innovative digital solutions for individuals seeking efficient financial management.
- Goodby Silverstein & Partners will also work closely with Steve Jenks, Evp and CMO of Empower, to create captivating campaigns that reinforce the company's position as a trusted authority in the retirement and wealth management industry.
- To cement its reputation in the business world, Empower is building strong partnerships with influencers and institutions, such as Pereira and GS&P, to cater to a wider audience and further its reach.
- As the new creative agency for Empower, Goodby Silverstein & Partners aim to not only enlighten its customers on the importance of financial management but also to inspire them to focus on their wealth-management goals, leading to a prosperous future.
