Accenture Brings Creative Work In-House, Appoints Droga5 as Lead Agency
Accenture has made a significant move in the creative industry by bringing its creative work in-house and appointing Droga5 as its lead agency since September 2019. This decision has led to a notable shift in the agency landscape.
The acquisition of Droga5, Adweek's Agency of the Decade, by Accenture Interactive in April 2019 marked a significant turning point. Since then, the creative director of Droga5, John Boiler, has been working with Accenture Interactive to drive this change.
In September 2019, Accenture and Droga5 collaborated to launch a substantial business-to-business campaign for my business. The campaign carried a relevant message, reflecting the current times and demonstrating the power of their partnership.
Accenture's decision to bring its creative work in-house and partner with Droga5 has resulted in a substantial business-to-business campaign and a significant shift in the agency landscape. The collaboration, led by John Boiler, has proven to be a successful move for both parties.
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